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The Rise of Same-Day Delivery: Why It Matters and How to Achieve It

Written by Matt Debono | Dec 11, 2024 12:00:46 PM

Consumer expectations have radically changed. In the not-too-distant past, customers were willing to wait days – or even weeks – for their orders. Now, they’re demanding near-instant fulfilment – and this trend has even spilled over from B2C into B2B fulfilment. 

The logistical dominance of e-commerce giants like Amazon has written a cheque that smaller retailers and warehouses now have to scramble to cash. Delivering on this expectation involves much more than just speeding up the dispatch process; it requires a complete overhaul of traditional warehouse operations. 

For businesses, this isn’t just a logistical challenge – it’s a competitive one. Put simply, same-day delivery could make the difference between success and failure.

Here’s how to make it work for your business.

 

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Inventory Management: Keeping Pace with Demand

Accurate inventory management is the backbone of same-day delivery. Without a precise understanding of stock levels, businesses risk two major pitfalls: overpromising and underdelivering. Both can alienate customers. 

Modern warehouses are turning to real-time inventory systems that sync across multiple sales channels. These tools ensure visibility, allowing businesses to quickly locate items and provide up-to-date stock availability. But technology alone isn’t enough; processes must also adapt to maintain this level of precision during peak demand periods. 

 

Workflow Optimisation: Breaking Bottlenecks

Traditional workflows often involve a series of manual steps – each one a potential bottleneck. Picking, packing, and labelling orders might seem straightforward, but scaling these tasks to meet same-day delivery demand is an entirely different challenge. A single delay can ripple across the entire fulfilment process, pushing deadlines past breaking point. 

One solution is integrating automated workflows with an advanced WMS. These systems assign tasks dynamically, prioritising urgent orders and ensuring every step is executed in sync. For example, conveyor systems that link automated picking robots to packing stations can halve the time it takes to process an order. 

 

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Robotics and automated systems are transforming warehouses, reducing human error and significantly accelerating order processing. Automated sorting machines, for example, can handle thousands of parcels per hour, ensuring that the right package is routed to the right courier at lightning speed. 

This extends to picking systems as well. Traditional methods rely on workers navigating the warehouse to locate items, a time-consuming process. In contrast, robotic systems can retrieve items faster, following optimised routes and avoiding unnecessary delays.

 

Leveraging Technology for Real-Time Visibility

Warehouses that lack real-time data often operate in the dark. When orders pour in from multiple channels – whether online, in-store, or via third-party platforms – having a centralised system is essential. The right WMS will provide this visibility, offering instant updates on inventory, order status, and shipping progress. 

With this technology, warehouse teams can make data-driven decisions. For instance, if a product is running low in one location, it can be sourced from another nearby facility to avoid delays. This flexibility ensures that same-day delivery commitments are met consistently. 

 

Optimising Warehouse Layouts for Efficiency

A cluttered or poorly designed warehouse layout can sabotage even the best intentions. Warehouses adapting to same-day delivery often implement a “zonal picking” strategy, grouping high-demand items in easily accessible areas. This reduces travel time and ensures faster fulfilment. 

Data-driven WMS solutions can also inform layout decisions. Analysing order trends helps warehouses identify which products are frequently ordered together, allowing them to be stored closer to one another. This small change can shave valuable seconds – or even minutes – off each order. 

 

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Staying Agile in Changing Markets

The e-commerce landscape is constantly evolving. Consumer behaviours shift, demand patterns change, and unexpected events—like the COVID-19 pandemic—can disrupt even the best-laid plans. Warehouses need to stay agile to survive and thrive in this environment. 

Agility starts with scalability. Systems must be able to handle fluctuating order volumes without compromising efficiency. This means investing in flexible technologies that can expand or contract based on demand. Cloud-based WMS solutions, for instance, allow warehouses to scale operations seamlessly during peak periods. 

Partnering with the Right Technology Providers

Choosing the right technology partner is critical. Not all solutions are created equal, and a one-size-fits-all approach rarely works. The best partners offer tailored solutions that align with a warehouse’s unique needs, whether that’s improving inventory tracking, automating workflows, or enhancing delivery accuracy. 

When evaluating providers, it’s essential to look for those that prioritise integration. A system that works in isolation won’t deliver the same benefits as one that seamlessly connects with other tools, such as transport management systems or customer relationship platforms.